Your First Hint You’re Being Played
Do you ever get those spammy calls and e-mails from companies claiming they can put your website on the first page of Google Search organically? Or I’ve heard them take it a step further and claim, “We can make you #1 on Google!”. The reason this rubs me the wrong way is because they are misleading people. Sure, they’re using the word can. But what people think are will.
You may notice the sales person will go into a spiel about how they went through your website and found 186 ways “you’re doing it wrong” and how they’ll optimize your website with Search Engine Optimization (SEO), they’ll tag it, and a lot of other techy words. What they’re not telling you, is being #1 on Google Search or even on the first page is not a guarantee. Nobody (not even Google themselves) can promise you your website will place that well. What their fine print is saying when they tell you that is, “We will optimize your website and then there’s a better chance you’ll place better on Google.”
Let’s Start With The Basics – What Does “Natural” or “Organic” Google Result Mean?
This question is usually where you need to start and where most companies fall short because they just assume that you already know. A “Natural” or “Organic” result in Google simply means a result that comes up in the actual “results” section in Google. Not the paid advertisement sections that can be purchased through Google Ad-Words, and not the Google Places Results shown via Map – but the real result that we have come to trust. This “Natural” results section is where everybody expects to find the real answer to the query that they have submitted, and is provided by the Search Engine Algorithm as the best result. Knowing this, to be the first result for any given query is simply to be the most relevant, or most likely answer based on their Algorithm. An Algorithm is a fancy term for “a process or set of rules to be followed in calculations or other problem-solving operations, especially by a computer.” To give an extremely over simplified explanation is to ask a computer for a new set of curtains, but to ask it specifically for a set that is more than 5′ tall, tan in color, and fits on a tension rod. The Algorithm will then only provide results that fit all of the criteria that you have specified. The actual Google Algorithm is a closely guarded secret and for good reason – If someone were to find out, then exploit the Algorithm, the result would be that they would know a way to force themselves to look like the best answer even though they aren’t. This would in turn cause people to begin turning away from the “Almighty Google” as them providing the best answer to every question is the reason we use them… and we really use them: Google currently averages over 3.5 Billion Searches every day.
Choose Who You Hire Wisely
Choosing your Marketing Company can be tricky, though. Not just any company advertising to be a marketing company is the right fit. In fact, choosing the wrong marketing company can get you black listed from Search Engines. This can happen if they perform “Black Hat” Marketing Tactics. And let’s be honest… they’re not smarter than Google. If you haven’t noticed, Google hires floors of some of the smartest people in the world just to find people who are cheating their system. And believe me when I say, they will find you and they won’t allow it on their search engine.
Your first clue on if you found a high-touch Marketing Company, is they aren’t lying to you and saying they will put you on the first page of Google Search Engine or even #1. During our meetings with clients, Ben lays all the cards on the table. I often hear him say,
“We will optimize your website, but there’s never a guarantee you’ll be #1 on Google organically. However, if you are the best result for clients, Google will see that and they will put you there if your website is optimized correctly.”
Be the best result, and Google will find you
Now, we’re not saying you can’t get on the first page of Google organically, we’re just saying nobody, under good faith, can promise they will get you there. And if you’re working with a marketing company who will mislead you and make you think it’s a sure thing if you hire them, run as fast as you can the other way (and come to us, of course)! Because the company you want to be dealing with knows how to develop and optimize your website to be search engine friendly and has the potential to be on the first page of Google organically, but there’s a lot more factors involved than what most marketing companies are willing to tell you.
Once your website is optimized correctly and all the necessary and required steps have been taken, then keep focusing on what you do and why you’re the best. Google will find you. Because they are #1 at what they do, and it’s because they are putting the best results for their users on the first page.
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