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When Caregiver Support Foundation (CSF) came to us, they were ready to turn the page. Their mission—to support and uplift family caregivers—needed a Website Design for Nonprofit Organization that reflected the same heart and purpose behind their work. After years of maintaining their site themselves on GoDaddy Website Builder, they decided it was time to work with a nonprofit website design company that understood both strategy and soul.

That’s where we came in.

Why Caregiver Support Foundation Chose BPetersonDesign

Founder, Laird Landon, was understandably cautious. Like many nonprofit leaders, he had invested countless hours into his organization and was hesitant to hand off his website responsibilities to just anyone. Website design companies don’t always have the best reputation, and this was his “baby.” But after finding BPetersonDesign on Google and reading through our 5-star reviews, Laird felt confident he was in good hands.

He was looking for more than just a technical upgrade—he was looking for a partner that would respect the heart of his organization while delivering a professional web design for nonprofit organizations that could grow with them. Our Managed Hosting services were perfect for his needs.

screenshot of upcoming support groups

Nonprofit Web Design That Speaks from the Heart

Caregiver Support Foundation is a 501(c)(3) based in Montrose, Colorado, providing support groups, educational resources, and emotional guidance to family caregivers—most of whom are over 50 and caring for a loved one with a long-term or terminal illness.

Our goal was to design a site that:

  • Was clean, responsive, and user-friendly
  • Carried a genuine, supportive brand voice
  • Met all best practices for nonprofit web design
  • Could rank well in Google and support future outreach

From the start, we knew this project wasn’t just about looks—it was about impact. Our content and design choices were guided by CSF’s mission:

“Keep our loved ones safe. Keep our loved ones comfortable. Create moments of joy.”

Bringing Brand Voice to the Forefront

A critical part of website design for nonprofit organizations is brand messaging. We worked closely with Laird to capture a tone that felt authentic, compassionate, and clear. Many caregivers visiting the site would be emotionally exhausted or unsure where to turn. The copy had to feel welcoming—never overwhelming.

We applied this tone across all key pages, including:

  • The homepage, with an emotional call to action
  • Clear invitations to join a support group or request a free book
  • A Donate page that emphasized transparency and gratitude

Built to Perform: Accessibility, SEO, and Integration

When we took over the project, the original site had no Google Analytics, no SEO structure, and limited flexibility. That meant CSF had no way to track their reach or improve it over time.

As a professional nonprofit website design company, we implemented:

  • Full SEO structure with custom meta titles and descriptions
  • Google Analytics for future performance tracking
  • Events Calendar Pro for structured, recurring support groups
  • ADA-compliant formatting for accessibility
  • Responsive mobile design for users across all devices

We also had an open conversation with Laird about usability. For example, we explained how screen readers and Google Events rely on structured text (not just images) to promote upcoming support groups. These small decisions make a big impact—especially for nonprofits relying on visibility to grow.

“Liquid Design” for a Multi-Platform World

One of the ways we approach web design for nonprofit organizations is by treating every site like a “liquid.” Your website should adjust seamlessly whether it’s being viewed on a desktop, a phone, shared in an email, or listed on Google Events.

We designed CSF’s site to:

  • Scale effortlessly across devices
  • Integrate easily with calendar and social platforms
  • Provide meaningful user experiences regardless of screen size

Whether visitors are pouring into the site from a wide desktop monitor or a tiny mobile screen, the content reshapes itself—ensuring nothing is lost in translation.

A Page Just for the Book

Laird and the late Glen Hinshaw co-authored Caregiving: Journey to a New Horizon, a powerful resource filled with real caregiver stories. We built a dedicated book page that offers two clear options:

  • Request a free copy, mailed directly to caregivers who need support
  • Purchase on Amazon, with 100% of proceeds going back into the nonprofit

This feature balances giving freely while encouraging donations, one of the unique needs of nonprofit website design. Our web designers also had a great time creating visually appealing images of the book on display as well as being read.

Caregiving Journey to a New Horizon Book Display

Results That Matter

While CSF didn’t have data from their previous site, we’ve now laid the foundation for tracking future success. Their new site is:

  • Search engine optimized
  • Mobile responsive
  • Event-integrated
  • And finally, ready to scale

With the infrastructure in place, CSF can now promote their work more effectively and measure how their outreach is growing. And just as importantly, caregivers in need of help can now find the support they need more easily.

Why It Matters: Website Design for Nonprofit Organizations

This project is a great example of what’s possible when a nonprofit is ready to move from DIY to professional. At BPetersonDesign, we specialize in web design for nonprofit organizations that need more than just a pretty layout—they need performance, strategy, and a real partner behind the scenes.

We understand that every nonprofit is different. Some are grant-funded, others are grassroots. Some want full e-commerce integration, others need something lean and scalable. What they all have in common is this: they deserve a website that’s as strong as their mission.

Helping Caregiver Support Foundation transform their online presence was more than a project—it was a privilege. If your nonprofit is ready to hand over your “baby” and trust a team that respects your mission, we’re here for you.

Whether you’re just getting started or need a complete overhaul, BPetersonDesign is proud to be among the trusted nonprofit website design companies in the industry. Let’s build something that makes an impact—together.

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