Digital marketing should be a crucial part of every growing business’s strategy. Using the right digital marketing strategy will connect you with your customers and help increase brand awareness and conversions. Read our blog articles to educate yourself on digital marketing and strategy.

A Guide To Social Media Platforms

By |2019-10-14T14:52:39-07:00October 24th, 2018|Categories: Digital Marketing & Strategy|Tags: , , , , , , , , , , , |

Social media use is becoming more and more common for businesses. So what's the big deal? Do hashtags, handles, and blogs really help businesses reach their performance goals? The answer is YES! Social media is how many people choose to communicate today and more importantly for business necessities, it allows communication between companies and consumers! 46% [...]

Why Autonomous Marketing is Bad for Business

By |2019-10-14T14:54:02-07:00August 25th, 2018|Categories: Digital Marketing & Strategy|Tags: , , , , , , |

Autonomous digital marketing platforms are making waves in the world of online marketing, but some of these waves are causing your business to sink. While the majority of digital marketing companies use Artificial Intelligence (AI) for their automated services, there's still one thing AI can't do. Be human. You see, [...]

A Different League of Digital Marketing

By |2019-10-14T14:54:24-07:00July 20th, 2018|Categories: Digital Marketing & Strategy|Tags: , , , , , , , , , , , , , , , , , , , |

We get it. When you hear the words, "Digital Marketing Company," you can't help but roll your eyes. Can we tell you a secret? We do too! Now wait, please hear us out: Many people scoff at the idea of a digital marketing agency because they believe that the company's [...]

Streamlining Website Design & Marketing

By |2022-02-09T10:41:48-07:00July 13th, 2018|Categories: Websites & Web Design, Digital Marketing & Strategy|Tags: , , , , , , , , , , , , |

Your company is unique, so invest in a marketing business that brands itself as innovative. With us, the bar is set high.  When you compare us to the competition, you'll see the difference. Typically, other website companies provide "ready-made" templates.  As a result, nothing new is actually created, but rather, [...]

5 Marketing Mishaps for Small Businesses

By |2019-10-14T14:55:32-07:00June 25th, 2018|Categories: Digital Marketing & Strategy|Tags: , , , , , , , , |

Small businesses are the building blocks to our local communities. Colorado's Western Slope is booming with local entrepreneurs, and that's good for the community.  While small businesses may not be as profitable as the large corporations, they stimulate economic growth by producing employment opportunities and a steady tax revenue for [...]

Facebook’s News Feed Changes And Your Business

By |2019-10-14T14:56:19-07:00January 12th, 2018|Categories: Digital Marketing & Strategy|Tags: , , , , , , , , |

There has been a lot of buzz going around regarding Facebook's recently released policy to change their news feed algorithm. We've seen posts of people's reactions, received emails and phone calls from our clients, and felt that it would be best to give an explanation of exactly what this policy [...]

Blog Goals – For Pleasure or Google Results?

By |2022-02-09T10:40:39-07:00December 15th, 2017|Categories: Digital Marketing & Strategy|Tags: , , , , , , , , , |

When meeting with clients about Digital Marketing, a handful of them mention they want to manage their blog themselves or have a friend do it. This is when we ask them what their goals are with their blog. Is it just for fun and for the pleasure of writing and [...]

How to Respond to Positive and Negative Reviews

By |2022-02-09T11:04:57-07:00September 6th, 2017|Categories: Digital Marketing & Strategy|Tags: , , , , , |

Social Media, as you know, is very time consuming if you are doing it correctly. Not just posting valuable content, but also responding to your followers' comments, messages, and reviews. This alone is a full time position. In today's digital age, a business's reputation is controlled by consumers using online [...]

Digital Marketing – If You Were Really That Good At It

By |2019-10-14T15:00:28-07:00August 18th, 2017|Categories: Digital Marketing & Strategy|Tags: , , , , , , , , , , , |

We have a saying over here at BPetersonDesign. It comes up in almost every client meeting we have. As I sat at my desk trying to figure out what part of our knowledge I want to type up for this blog article to help others succeed, I heard Ben on [...]

3 Secrets to Successful Video Marketing

By |2019-10-14T15:00:48-07:00August 3rd, 2017|Categories: Digital Marketing & Strategy|Tags: , , , , , |

You may not be surprised to hear videos are taking the marketing industry by storm. Reading blog articles and posts have their time and place for keywords and being found on search engines, but you should always incorporate Video Marketing in any marketing strategy you plan. People want to watch [...]

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