This is a topic we have all ran into. When BPetersonDesign's clients ask us if they should consider coming down on price to match a competitor's lower quote. And a race to the bottom begins. We have a simple saying we love to use. "If price is your only determining factor, [...]
When meeting with clients about Digital Marketing, a handful of them mention they want to manage their blog themselves or have a friend do it. This is when we ask them what their goals are with their blog. Is it just for fun and for the pleasure of writing and [...]
Your First Hint You're Being Played Do you ever get those spammy calls and e-mails from companies claiming they can put your website on the first page of Google Search organically? Or I've heard them take it a step further and claim, "We can make you #1 on Google!". The [...]
We have a saying over here at BPetersonDesign. It comes up in almost every client meeting we have. As I sat at my desk trying to figure out what part of our knowledge I want to type up for this blog article to help others succeed, I heard Ben on [...]
You may not be surprised to hear videos are taking the marketing industry by storm. Reading blog articles and posts have their time and place for keywords and being found on search engines, but you should always incorporate Video Marketing in any marketing strategy you plan. People want to watch [...]
Thinking about hiring a Social Media Marketer leads to a very big decision. Do you want to use your budgeting on a Social Media Marketing company or should you hire an amateur that can just post some posts a couple times a week and be done? First, let's cover why [...]
So you want to be a blogger but not quite sure where to start? To have a profitable business as a blogger to generate income (or perhaps you want to do it just for fun!), we will go over strategies and basic steps every professional blogger should take to create and [...]
So you want to educate yourself on Splash Pages versus Landing Pages? It's a common question and if you're in the work of building websites for people, it's something you'll need to brush up on to avoid that awkward silence when anyone asks you. Just kidding, people often use the terms [...]
