No small business should overlook digital marketing. It provides a ton of opportunities, even for those with smaller budgets. Here’s a look at some of the reasons why you need to be utilizing digital marketing for your business. You Reach Your Customers Where They Are Your customers are online. Being [...]
We're located in Stagecoach Village in old town Cave Creek. At BPetersonDesign, we take pride in being able to serve small businesses nationwide. Whether it’s website design, graphic design, or digital marketing, we can lend our expertise to businesses that need assistance no matter where they are. But [...]
The topic of Push and Pull Marketing comes up in most of our Digital Marketing consultations with new clients. They can be used separately or you can create a strategy utilizing both types of marketing. So let's start with the foundation. First let's determine what each of these marketing terms [...]
We live in a digital world - That is good news for small businesses! The technology and marketing platforms that are available to us now allows companies to utilize these tools to reach more people and grow their business. However, finding a digital marketing company with the knowledge and [...]
Google is always changing its search engine algorithms, shifting how it indexes and crawls sites, and is always getting a little smarter. Search engine optimization (SEO) used to be easy. You just had to create a page on your website with a good title, add some images, and throw the [...]
Here at BPetersonDesign, our goal is to help you grow your business by executing everything with a solid strategy in mind. Whether your business is just getting started, or it's been running for a while, we can help your business reach its full potential through the many services that [...]
We get it. When you hear the words, "Digital Marketing Company," you can't help but roll your eyes. Can we tell you a secret? We do too! Now wait, please hear us out: Many people scoff at the idea of a digital marketing agency because they believe that the company's [...]
As I sat in on a meeting between Ben and one of our clients, there was a conversation that came up--and it stuck with me. It was a conversation I'm very thankful came up, because it made me start thinking about how many people are thinking the same thing about [...]
This is a topic we have all ran into. When BPetersonDesign's clients ask us if they should consider coming down on price to match a competitor's lower quote. And a race to the bottom begins. We have a simple saying we love to use. "If price is your only determining factor, [...]
When meeting with clients about Digital Marketing, a handful of them mention they want to manage their blog themselves or have a friend do it. This is when we ask them what their goals are with their blog. Is it just for fun and for the pleasure of writing and [...]
