At BPetersonDesign, we understand the importance of creating websites that truly represent the essence of a business. Recently, we worked with Avila Masonry to design a professional website that reflects their expertise and helps them connect with potential clients. This project allowed us to use our skills as a strategic WordPress website designer to build a platform that showcases their work and builds their brand.

Who is Avila Masonry?

Avila Masonry, located in Montrose, Colorado, is known for delivering exceptional masonry services, including fireplaces, retaining walls, stonework, pavers, and more. Rudy, the owner and lead mason, has built a strong reputation through word-of-mouth and recommendations from local rock companies. Erica, Rudy’s wife, played a key role in this project, ensuring the website would align with their goals. While they’ve never needed to advertise, Avila Masonry recognized that a professional online presence could help them showcase their work and attract new clients.

Project Details

Goals and Objectives

The primary goal for Avila Masonry’s website was to provide an online portfolio where potential clients could view their projects and draw inspiration. They also wanted a page dedicated to employment opportunities to attract skilled masons. The website needed to be simple, user-friendly, and informative to effectively meet these needs.

Design and Functionality

We designed a clean, modern website that highlights Avila Masonry’s craftsmanship while being easy to navigate. Key features include:

  • Portfolio Gallery: A categorized gallery showcasing their work, from fireplaces and retaining walls to tile masonry and custom designs. This helps clients explore possibilities and see the quality of their projects.

  • Services Page: Detailed descriptions of their offerings, designed to clearly communicate their expertise and attract inquiries.

  • Employment Opportunities Page: A straightforward page inviting skilled masons to apply, complete with a contact form for uploading resumes.

  • Contact Page: A simple and accessible page where visitors can quickly reach out for quotes or additional information.

User Flow and SEO

An excellent user experience was a top priority. Visitors can easily navigate through the site to find the information they need, whether it’s viewing the portfolio, learning about services, or applying for a position. We also emphasized the importance of Search Engine Optimization (SEO) throughout the site. SEO plays a crucial role in helping businesses like Avila Masonry reach a wider audience and appear in relevant local searches. By optimizing the website for search engines, we ensured it would support their goal of attracting new clients and building their brand.

Building Their Brand

Avila Masonry’s website not only showcases their work but also establishes their identity as a trusted, professional masonry company in Montrose and the surrounding areas. With its clean design and strong content, the site positions them as the go-to experts for high-quality masonry services, helping potential clients feel confident in choosing them.

Managed Website Hosting for Ongoing Support

In addition to designing their website, we are also managing their hosting to ensure it remains secure and up-to-date. Our managed hosting services include an SSL certificate for secure connections, serious firewall and security measures to protect their site, managed domain so it never accidentally expires, and personable customer support from our local company. Avila Masonry will also receive a monthly website care report detailing performance and updates, along with included website updates to keep everything running smoothly. By handling these technical aspects, we allow Avila Masonry to focus on what they do best—crafting exceptional masonry projects.

PageSpeed Insights showing Avila Masonry having a perfect performance score
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Part of our managed monthly hosting is your website loads quickly on both mobile and computers. Check out this nearly perfect score for Avila Masonry's new website!

Paving the Way for Future Success

Working with Erica and Rudy on the Avila Masonry website was a rewarding experience. Their dedication to quality and passion for their craft are reflected in every project they complete. At BPetersonDesign, we’re proud to have created a masonry website design that supports their goals and lays the groundwork for future growth.

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Ready to see why so many businesses nationwide are switching to our Website Design Company… and staying? Experience the difference for yourself. We are well established in Cave Creek, Arizona and Montrose, Colorado – but we offer our services nationwide. Request a FREE Proposal here.