Festival Website Design for Carefree Bourbon & Cigar Festival

Planning and executing a festival, especially one that celebrates a refined combination of bourbon and cigars, requires thoughtful preparation and a digital experience that captures the unique essence of the event. Recently, we had the pleasure of working with Larry Foppe, owner of Sticks Golf & Cigar Lounge in Carefree, Arizona, to bring the Carefree Bourbon & Cigar Festival’s online presence to life. Not only is this event a unique gathering, but it also supports a meaningful cause by benefiting the Maricopa County Sheriff’s Office (MCSO) Memorial Fund.

When Larry approached BPetersonDesign, his vision was clear: he needed a dynamic website that would represent the festival’s spirit and also allow for smooth ticket purchasing and sponsorship opportunities. Through consulting with him, we recommended integrating Eventbrite into the website to handle ticket sales efficiently, and Larry embraced this solution.

The website we developed focuses on providing clear information, streamlined ticket purchasing, and a structured sponsorship page. Let’s break down some key pages and the unique features we integrated to create a seamless experience.

One of our main objectives was to make the ticket purchasing process as intuitive and straightforward as possible. We presented a few options for ticketing, and ultimately Larry chose to go with Eventbrite. This platform offered robust event management tools and allowed us to directly integrate the Eventbrite checkout on the festival website’s Ticket Information page.

By embedding the Eventbrite checkout directly into the site, we eliminated the need for visitors to navigate away to purchase tickets. This integration ensures users enjoy a smooth experience from browsing to checkout, a key factor for conversion in festival website design. And with the Eventbrite integration on their website, ticket tracking and reporting are handled through a trusted platform, giving Larry and his team peace of mind while focusing on other aspects of event planning.

Supporting an event like the Carefree Bourbon & Cigar Festival can offer businesses high visibility in front of an engaged and unique audience. The Sponsorship Opportunities page showcases several sponsorship levels, each with its perks. We designed a “Claim This Package” button, which opens a form for interested businesses to complete, allowing them to easily express their interest and provide relevant details.

Below these sponsorship levels, we added the Sponsorship Types section. This dropdown format allowed us to display detailed information on different types of sponsorship without overwhelming the viewer. By creating an organized, interactive section, we were able to balance thorough information with a clean, readable page design.

While some events rely solely on their Eventbrite listing for online presence, we see significant benefits in creating a dedicated festival website and pairing it with Eventbrite. Here are a few reasons why:

1. Branding & Personality: A festival website is the perfect canvas to reflect the unique atmosphere and energy of the event. From visuals and text to color palettes, a well-designed website helps establish the festival’s personality, making a memorable impression on attendees.
2. Enhanced Credibility: A dedicated website conveys professionalism and credibility. Guests can browse details, check out sponsors, and view an event schedule—all of which increase their confidence and interest in attending.
3. Streamlined Navigation & Checkout: Eventbrite integration provides a seamless checkout experience, allowing visitors to purchase tickets directly from the website without interruptions or external distractions. This flow reduces drop-offs and helps maintain customer focus from start to finish.
4. More Marketing Opportunities: A standalone website opens up more SEO and content marketing opportunities. Keywords can be optimized on the site, driving organic traffic and increasing visibility among searchers who might be interested in attending the event.

The Carefree Bourbon & Cigar Festival website is not just a platform for ticket sales—it’s a comprehensive online space for festival-goers and sponsors to engage and find everything they need in one place. By pairing Eventbrite with a dedicated website, Larry Foppe and his team are set up for success, both in terms of user experience and operational efficiency. We’re thrilled to see the site come together and proud to have been part of this charitable initiative.

At BPetersonDesign, we believe in creating websites that go beyond aesthetics—they’re tools that work hand-in-hand with the business goals of our clients. If you’re planning an event and looking to boost engagement, enhance user experience, and streamline ticket sales, consider a website design that integrates smoothly with Eventbrite.

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