Physical Therapy Website Design for In Motion Therapy

We are excited to announce the launch of the newly redesigned website for In Motion Therapy, a long-standing client of BPetersonDesign. For nearly a decade, we have partnered with this Montrose-based physical therapy office to help them maintain an effective online presence. With our recommendation to update websites every 2-4 years, it was time for a refresh to keep their digital presence aligned with their dynamic and innovative services.

Technology and design trends evolve quickly. A website that looked modern and performed well a few years ago can start to show its age, affecting user experience and overall functionality. Regular redesigns are essential to keep up with best practices in website design for physical therapy and ensure that your site remains visually appealing, user-friendly, and technically sound. For In Motion Therapy, it was crucial to revamp their site to reflect their growth and maintain their position as a top choice for physical therapy in the Montrose area.

An aging website can lead to slower load times, negatively impacting its performance metrics, such as the PageSpeed Insights score. Over time, outdated plugins, unoptimized images, and clunky code can slow down the site, leading to a poor user experience. We’ve included a screenshot showing In Motion Therapy’s previous low PageSpeed Insights score to illustrate the impact of an aging site.

When we launched their new website, we were thrilled to see a perfect PageSpeed Insights score. This improvement was a result of our streamlined design and optimization process, which included compressing images, reducing code bloat, and leveraging browser caching. Fast load times not only improve user experience but also contribute to better search engine rankings, ensuring potential patients find them quickly and easily.

The improved performance of the new website can also be attributed to our fast, managed hosting services. Unlike generic hosting solutions, our managed hosting is specifically configured to maximize website speed and security. This means In Motion Therapy’s site not only loads faster but is also protected against common security threats, ensuring their site remains up and running without disruptions.

The previous In Motion Therapy website had become clunky and outdated, making it difficult for users to navigate. The homepage, in particular, was confusing and boxy, with a lack of flow and coherence. With the redesign, we aimed to create a more lighthearted and flowy look that aligns with the welcoming and professional nature of their practice. The new homepage now features a clear structure that breaks up sections such as office overview, upcoming events, services, and patient reviews, making it easy for visitors to find the information they need.

A key element of the new website is the strategic use of internal links. Internal links are vital for physical therapy website design because they help guide users through the site, improving navigation and keeping visitors engaged. They also have SEO benefits, as they help search engines understand the structure and importance of different pages on your site. On In Motion Therapy’s new site, we’ve incorporated internal links to connect users with detailed service pages, therapist bios, and relevant blog posts, providing a more immersive and informative experience.

The redesigned site makes it easier for potential patients to view all of In Motion Therapy’s reviews and conveniently leave their own Google Review. This is an essential feature for any custom websites for therapists, as it helps build credibility and attract new patients through authentic testimonials.

One of the most significant improvements in the redesign is the overhaul of the services pages. Our content creators took the information provided by In Motion Therapy and conducted thorough SEO research to create custom write-ups that are both informative and optimized for search engines. This ensures that potential patients can find the information they need and easily connect with therapists by reading their bios and learning more about their specialties.

The Montrose area is known for its active community and close proximity to popular destinations like Telluride, Crested Butte, and Moab. The city’s motto, “Stay Here, Play Everywhere,” embodies this adventurous spirit, and it was important for In Motion Therapy’s new website to reflect that. We incorporated images of people enjoying various activities throughout the year, balancing the professional nature of the practice with a local, friendly vibe that resonates with both residents and visitors.

The result is a modern, engaging, and functional website that not only looks great but also provides a seamless experience for users. We’re proud to continue our partnership with In Motion Therapy and look forward to seeing how their new website helps them connect with more patients and grow their practice in Montrose and beyond.

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