When it comes to digital marketing, your strategies are only as good as your online platform. Read on to learn about the importance a beautifully designed website will have on your digital marketing strategy.
The Significance of Web Design
Your online presence is extremely important for your business because it allows you to market and sell your product and services. A website is the starting point for this. Often, it’s the first place where people interact with your business online, and if it’s not done well, it can make or break your business and brand reputation.
The standard for website design is no longer just function and visibility. It’s all in the details that lead to how a user will engage with your brand. From layout to consistent brand identity, these elements work together to build a digital tool that can improve digital marketing strategy. If you go straight to marketing online with a poorly designed website, you’ll not reach the goals you want. A well-designed, optimized, and maintained website acts as the heart of your marketing efforts, so businesses always need to start there.
Ways Web Design Can Help Your Digital Marketing Strategy
Differentiation
It’s important to differentiate your business website from competitors. It may seem tempting to build a website with a template, but you’ll only become just another cookie-cutter website in a sea of thousands. Even worse is if you build your website with a template one of your competitors is also using! A custom website with a storytelling perspective and unique visuals will make an impact on not only the market but your customers, too.
Consistent Branding
It only takes a few seconds to know when a website is bad. Customers may not tell you the technical faults, but they can (and will) judge you based on web design. With consistent and clear branding, you can build trust and credibility, and strengthen the relationship between you and your customers. If your website lacks branding and doesn’t strike users, it can have the opposite effect.
Better SEO
Search Engine Optimization (SEO) is a key part of any successful digital marketing strategy. And good website design will utilize effective SEO strategies to help generate more quality traffic, increase your brand awareness, and increase sales. Having unique, non-duplicated content, responsive design, and strong keyword included in your web design will help Google see you’re a quality website. And that means more users coming to interact with your site.
Conversion Optimization
Your conversion rate is directly related to how a user engages with your website. After viewing a website and being unable to locate the information they need due to unclear navigation, a user is more likely to leave. Effective website design can help improve the layout, online forms, and text to improve your conversion rates and increase sales.
BPetersonDesign is Ready to Help You
Web design can have a significant impact on your digital marketing strategy, so make sure you do it right. If you need help with your website, we’d love to lend a hand! At BPD, we don’t do cookie-cutter website templates here. We only do unique, strategically designed websites that will help you grow and succeed! We have been assisting small businesses with growth since 2008 and would love to help you out! We’re located in Cave Creek, Arizona, and Montrose, Colorado, but serve nationwide.
