Website content is the most challenging part of the Website Design process. Some of our customers will hire a professional writer while others prefer to put it together themselves. Whatever direction you choose, here are some important Website Content Guidelines to follow that are BPetersonDesign approved. You can always reach out to BPetersonDesign if you have questions or need more detail.

What is Website Content?

You heard it over and over – Website Content is KING! While it may be a cliche saying, it still holds to be true. Website content is what makes your website, a website! It’s one of the main pieces to the puzzle. Content is the main part of what makes your website successful or unsuccessful. It is the text and photos on the pages. Text is the only thing on your website that Google has to get a feel for your business and decide if you are the best result for their users. They utilize a lot of other factors such as customer reviews, your engagement on Social Media, and search engine optimization (SEO), but website content is your first, most crucial step.

The Golden Rules

FIRST.

Use our Website Checklist your BPetersonDesign Point-of-Contact provided you with to determine what pages you want on your website. This will be the items on your Menu and Sub-Menu.

  • Example Menu Pages: HOME. ABOUT. CONTACT.
  • Example Sub-Menu Pages: ABOUT > Meet the Team

GATHERING CONTENT

After strategizing what pages you want for your website, next will be to gather high-quality photos for each page and to write original, relevant write-ups.

  • Golden Rule 101: DO NOT TAKE TEXT FROM ANYONE ELSE, AND DO NOT DUPLICATE WRITE-UPS.

THE MORE WRITE-UPS, THE BETTER.

Google determines if you are the best result for their users based on what they know about you. If you have no content or even limited content on your website, they have no way of knowing what services you offer or what products you sell. Not knowing anything about you, how do they know if you are the best result for their users?

HIGH QUALITY PHOTOS.

Search engines could care less about photos. They can’t see them! However, your users love attractive, high quality photos. And the longer your users stay on your website, Google sees their users are spending a lot of time on there – which shows them you are a relevant result… and this helps your ranking. Don’t worry about what to name them – that’s what our SEO Specialists handle.

SEO.

Don’t worry about Search Engine Optimization (SEO). That’s our job! We wouldn’t expect you to be the best at utilizing it – or you wouldn’t need professionals to do it! A BPetersonDesign SEO Specialist will be assigned to your website, and they will incorporate the best and most relevant search terms and phrases throughout your website.

MOST IMPORTANT INFORMATION FIRST.

When writing your website content, it’s crucial that you put the most important information first. This helps your users stay interested longer.

KEEP IT EASY WITH SCANNABLE TEXT.

Most site readers will scan the page to find specific information – so if they can’t find what they are looking for right away, they will usually move on. So separating content with white space, bullet points, and headings are a great way to go!

KEEP IT RELEVANT AND TO-THE-POINT.

Keeping your website content relevant and to-the-point helps your users from getting confused and your information from looking sloppy. Remember, your website represents your brand and if your content looks sloppy and confusing, so will your company.

Don’t Forget About the Other Factors

While Website Content is King and that will be your main focus, don’t let that be the reason you let the other factors that help you rank well slide down on your priority list. Proper Digital Marketing Services can be just as important. Ranking well on Google is targeted to customers that are specifically looking for your products and services. Digital Marketing is putting the idea in people’s mind and used as an important tool to funnel clients to your website. Google also looks at how much traffic your website is getting and how long people are on it. Think proper Digital Marketing doesn’t matter and anything you post will help? Think again. Realistically, you could be sabotaging yourself and not even know it.

BPetersonDesign’s Digital Marketing Specialists create a strategy custom to your company. Throughout time, they study the analytics to see which posts your audience is engaging with most and they polish up their strategy based on what they are seeing.

Encourage your customers to leave Google Reviews! If Google sees customers love your company based on all your 5-star reviews, then that proves you are a great result for their users and rank you higher because of it.

Schedule a risk-free consultation with BPetersonDesign to discuss having us build your high performing website. You can call our Montrose, Colorado office at 970-901-1469 or our Anthem, Arizona office at 623-232-8056 or use our Contact Form.