At BPetersonDesign, we pride ourselves on delivering custom website designs that meet the unique needs of our clients. Our latest launch is for Wendi Gechter, a Grand Junction real estate agent at BOA Sales Group, who specializes in new construction, energy efficiency, land, and development. Wendi wanted a clean, simpler-style website that would make it easy for her target audience—primarily 55+ individuals looking for new homes in specific communities—to find the information they need quickly and efficiently.
Why We Left Off IDX Property Search
One key decision Wendi made for her website was to leave off the IDX Property Search feature, which is common on many real estate sites. With most home buyers using popular search platforms like Zillow and Realtor.com, the inclusion of an IDX search on her brokerage site wasn’t necessary. Instead, Wendi’s site focuses on delivering a more personalized experience. Potential clients can still access the information they need, without feeling the pressure to sign in or navigate through extra steps, making the process more user-friendly and seamless. This design choice also allows Wendi to focus on building stronger client relationships directly through her site.
What Sets Wendi Gechter Apart
Wendi’s expertise in new construction, particularly with BOA Builders, positions her as a go-to agent for buyers interested in energy-efficient homes and land development. While her specialty lies in new builds, she also serves clients looking to buy and sell homes across a wide spectrum. Her ability to navigate complex real estate markets, coupled with her deep knowledge of energy efficiency, makes her a valuable resource for those seeking long-term value in their investments.
Her target audience for several of the communities she works with is aged 55 and up. These buyers are often looking for new homes that offer modern amenities, energy efficiency, and a sense of community. Wendi’s new website caters to this demographic by offering easy access to available properties, detailed digital walk-throughs, and information without the hassle of signing up or logging in.
Meeting Wendi’s Website Goals
We built Wendi’s website to be simple, efficient, and easy to navigate—just as she requested. Visitors can quickly find available communities and properties with just a few clicks. We included digital walk-throughs of properties so potential buyers can explore homes virtually before making a decision. This is especially important for her 55+ target audience who may want to gather all the information from the comfort of their home.
Wendi’s new real estate website is more than just a tool—it’s an extension of her approach to real estate: straightforward, transparent, and centered on the needs of her clients. If you’re interested in discussing how we can help you build a high-performing, custom website, fill out the form.
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