A powerful online presence is not only reserved for service companies and product retailers. In fact, a strong website is one of the most important assets a non-profit organization can have. Read on to find out why it’s important for any non-profit organization to have a great website.
Tell Your Story
One of the most rewarding benefits of being a non-profit organization is sharing your unique story with others. After all, that’s what makes your organization yours. That benefit is only amplified when you have a great website to help you clearly communicate information about your organization.
So, it’s time you attract people that will be inspired by you and help you further your goals! With a website, you’ll be able to include your mission statement, your vision, your community impact, and more. Having a blog can also help to keep people updated on current projects and stories about the people you’re helping. Your organization’s story is still being written, so show that off! This not only helps to keep your information in one space, but you will also help to inspire others to get involved and boost your engagement.
With a great website, you’ll also be able to make your efforts more effective.
Boost your Efforts
First impressions are important, and that goes for your website. With a great website, you’ll also be able to make your efforts more effective. If you’re sending people to your website to sign up for a newsletter or charity function, it needs to be functional and good-looking. If it’s outdated or hard to navigate, it can make people warier to interact with you. This is especially true if it’s the first time they’re looking at it. In fact, younger generations have little patience for slow or poorly maintained websites. Businesses across all industries are expected to have a strong online presence. When that’s lacking, especially in your website, people are less likely to convert. Those are potential donors, volunteers, and advocates that you could be missing. By keeping your website up-to-date and looking great, you will have an easier time moving your efforts forward and making them more effective.
Expand Your Reach
With a great website on your side, you’ll be able to increase the visibility of your non-profit organization and expand its reach. User-friendly, fast-loading, aesthetically pleasing websites fall into the good graces of search engines and will catch their attention. It’s even better if your website employs search engine optimization (SEO) techniques. When a search engine likes your website, you’ll be pushed to the top of search results. Poorly constructed websites on the other hand will be ignored by search engines, meaning you’ll be missing out on a lot of potential visitors. With more visibility, you’ll drive more interest, more traffic, and make more conversions! And who doesn’t love that?
Need a Website? We Can Handle That.
With all that said, a great website isn’t just going to create itself out of thin air. It takes a lot of work, strategy, and care to make it the best it can be. Website builder sites are available to you, but not only do they make your unique non-profit look like your competitors, but it will also take a ton of time to create. That’s why our “Cause and Affect Program” is here to help!
The “Cause and Affect Program” was designed as an affordable option for non-profit organizations to be able to move forward with high-performing websites. This is our chance to give back to those who give back every day. Oh, and did we mention we cover half the development fee for you? We have been assisting small businesses with growth since 2008 and would love to help you out. We’re located in Cave Creek, Arizona, and Montrose, Colorado, but serve nationwide!
