Website Design for Nonprofit Organization: Caregiver Support Foundation

When Caregiver Support Foundation (CSF) came to us, they were ready to turn the page. Their mission—to support and uplift family caregivers—needed a Website Design for Nonprofit Organization that reflected the same heart and purpose behind their work. After years of maintaining their site themselves on GoDaddy Website Builder, they decided it was time to work with a nonprofit website design company that understood both strategy and soul.

That’s where we came in.

Founder, Laird Landon, was understandably cautious. Like many nonprofit leaders, he had invested countless hours into his organization and was hesitant to hand off his website responsibilities to just anyone. Website design companies don’t always have the best reputation, and this was his “baby.” But after finding BPetersonDesign on Google and reading through our 5-star reviews, Laird felt confident he was in good hands.

He was looking for more than just a technical upgrade—he was looking for a partner that would respect the heart of his organization while delivering a professional web design for nonprofit organizations that could grow with them. Our Managed Hosting services were perfect for his needs.

Caregiver Support Foundation is a 501(c)(3) based in Montrose, Colorado, providing support groups, educational resources, and emotional guidance to family caregivers—most of whom are over 50 and caring for a loved one with a long-term or terminal illness.

Our goal was to design a site that:

From the start, we knew this project wasn’t just about looks—it was about impact. Our content and design choices were guided by CSF’s mission:

“Keep our loved ones safe. Keep our loved ones comfortable. Create moments of joy.”

A critical part of website design for nonprofit organizations is brand messaging. We worked closely with Laird to capture a tone that felt authentic, compassionate, and clear. Many caregivers visiting the site would be emotionally exhausted or unsure where to turn. The copy had to feel welcoming—never overwhelming.

We applied this tone across all key pages, including:

When we took over the project, the original site had no Google Analytics, no SEO structure, and limited flexibility. That meant CSF had no way to track their reach or improve it over time.

As a professional nonprofit website design company, we implemented:

We also had an open conversation with Laird about usability. For example, we explained how screen readers and Google Events rely on structured text (not just images) to promote upcoming support groups. These small decisions make a big impact—especially for nonprofits relying on visibility to grow.

One of the ways we approach web design for nonprofit organizations is by treating every site like a “liquid.” Your website should adjust seamlessly whether it’s being viewed on a desktop, a phone, shared in an email, or listed on Google Events.

We designed CSF’s site to:

Whether visitors are pouring into the site from a wide desktop monitor or a tiny mobile screen, the content reshapes itself—ensuring nothing is lost in translation.

Laird and the late Glen Hinshaw co-authored Caregiving: Journey to a New Horizon, a powerful resource filled with real caregiver stories. We built a dedicated book page that offers two clear options:

• Request a free copy, mailed directly to caregivers who need support
• Purchase on Amazon, with 100% of proceeds going back into the nonprofit

This feature balances giving freely while encouraging donations, one of the unique needs of nonprofit website design. Our web designers also had a great time creating visually appealing images of the book on display as well as being read.

While CSF didn’t have data from their previous site, we’ve now laid the foundation for tracking future success. Their new site is:

With the infrastructure in place, CSF can now promote their work more effectively and measure how their outreach is growing. And just as importantly, caregivers in need of help can now find the support they need more easily.

This project is a great example of what’s possible when a nonprofit is ready to move from DIY to professional. At BPetersonDesign, we specialize in web design for nonprofit organizations that need more than just a pretty layout—they need performance, strategy, and a real partner behind the scenes.

We understand that every nonprofit is different. Some are grant-funded, others are grassroots. Some want full e-commerce integration, others need something lean and scalable. What they all have in common is this: they deserve a website that’s as strong as their mission.

Helping Caregiver Support Foundation transform their online presence was more than a project—it was a privilege. If your nonprofit is ready to hand over your “baby” and trust a team that respects your mission, we’re here for you.

Whether you’re just getting started or need a complete overhaul, BPetersonDesign is proud to be among the trusted nonprofit website design companies in the industry. Let’s build something that makes an impact—together.

Ready to see why so many businesses nationwide are switching to our Website Design Company… and staying? Experience the difference for yourself. We are well established in Cave Creek, Arizona and Montrose, Colorado – but we offer our services nationwide. Request a FREE Proposal here.