Construction Website Design for Kuboske Construction

Kuboske Construction, LLC in Montrose, Colorado has been a client of ours for nearly 5 years now. This means a website redesign was needed in order to stay relevant with expanding functionality and new features. This also gave an opportunity to expand the website with more pages for SEO benefits. Construction Website Designs are a great industry to write content for. Our goal with the website redesign was to rank organically on Google search engine for wider search terms in more service areas. Here’s how this project rolled out:

Kuboske Construction, LLC is a construction company located in Montrose, Colorado and services the surrounding area with commercial, civil, and residential construction and excavation services. Since 2002, they have been serving the valley with high quality services by collaborating with owners, architects and subcontractors.

Revamping your website ever 2-4 years offers many benefits. While our clients send us small website updates to help keep their content fresh, it doesn’t offer the same benefits as a complete redesign. The technology world is always evolving, which means the new upgrades and features being released for the principles of User Experience (UX) continues to emerge. And as we ALL know, Google is not a stagnant company – they are always getting smarter bots and releasing new developer tools we can utilize to stay current.

We built Kuboske’s original website nearly 5 years ago, and at that time they only wanted a few pages. For the website redesign, our goal was to focus on Search Engine Optimization so their website would reach more of their service areas for their individual services they offer clients. This means adding more relevant pages.

The reason why so many businesses are switching over to our website design company is because we analyze the health of our websites to make sure it complies with Google Guidelines – and part of that means using PageSpeed Insights to get an idea of how users are experiencing the website on both desktop and mobile. As you can see from the screenshot, Kuboske’s new website has a passing PageSpeed Score!

Largest Contentful Paint (LCP) is important to look at because it marks the point in the page load timeline when the page’s main content has likely loaded. A fast LCP helps reassure the user that the page is useful. For a good user experience, Google recommends your LCP score is 2.5 seconds or less.

First Contentful Paint (FCP) is a user-centric metric for measuring perceived page load speed. FCP measures how users perceive the performance of a website, rather than what a speed test tool measures. A good FCP score to provide a good user experience is 1.8 seconds or less.

Total Blocking Time (TBT) measures the total amount of time that a page is blocked from responding to user input, such as mouse clicks, screen taps, or keyboard presses. The sum is measured by adding the blocking potion of all long tasks between First Contentful Paint and Time to Interactive. Any task that executes for more than 50 ms is a long task. The amount of time after 50 ms is the blocking portion.

Speed Index measures how quickly content is visually displayed during page load. This means when a customer would go to their equipment rental site, the page wouldn’t load for nearly 31.4 seconds.

After launching the redesigned Kuboske Construction website in March 2024, we’ve begun to see the benefits of improved design, SEO, and user experience take hold. By comparing performance metrics from the third quarter to the fourth quarter of 2024, the data highlights steady and promising growth:

• New Users Increased by 28.1%: The number of new users accessing the site grew significantly, indicating improved visibility and successful outreach to first-time visitors.
• Active Users Up by 27%: The overall increase in active users shows that the redesign has helped engage both new and returning visitors more effectively.
• Organic Search Traffic Increased by 13.1%: SEO enhancements are starting to show results, with organic search remaining a key channel for driving quality traffic to the site.
• Direct Traffic Soared by 65.5%: This substantial growth in direct traffic suggests strong brand recognition and repeat visits by users familiar with Kuboske Construction.
• Engagement Gains: The average engagement time per user rose by 19.6%, reflecting an improved user experience that encourages visitors to stay on the site longer and explore more pages.
• Targeted Landing Pages Performing Well: New location-specific landing pages, such as “Construction Company in Ridgway” and “Construction Company in Montrose,” experienced strong growth, with traffic increasing by 118.5% and 26.1%, respectively.

These early results demonstrate the positive trajectory Kuboske Construction is on post-redesign. While it takes time for Google to fully index and recognize the changes, the improvements in traffic and engagement metrics affirm that the new website is laying a strong foundation for continued success in 2025 and beyond.

Ready to see why so many businesses nationwide are switching to our Website Design Company… and staying? Experience the difference for yourself. We are well established in Cave Creek, Arizona and Montrose, Colorado – but we offer our services nationwide. Request a FREE Proposal here.